Os Publicidade em sites Diaries
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Through real time bidding, publishers and advertisers are able to sell and buy ads facilitated by a supply side platform. An SSP is programmatic software for publishers to facilitate sales of their advertising impressions.
Monetize even small media with low traffic or narrow audience. Define a minimum acceptable price for their inventory by setting a price floor. Earn the highest price for each impression by selling it at multiple auctions. Ultimately, RTB programmatic makes the publisher's revenue streams more stable and predictable. The Pros and Cons of RTB for Advertisers
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Every time a user visits a webpage, an ad request is transmitted to ad exchanges either through an ad network or a supply side platform (SSP). The ad request from SSPs typically includes user demographic information, browsing history as well as the information about the webpage.
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A ferramenta por anúncios da Google, a Google Adwords, ajuda a posicionar os sites DE companhias pelo início por uma página de pesquisa e a divulgar determinados conteúdos em banners posicionados nesses mesmos sites. Um banner é a MANEIRA Muito mais comum do executar anúncios, uma vez que foram os primeiros a aparecer na internet.
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The RTB process occurs in milliseconds before a website even loads. You won’t even notice it happening! That’s faster than I can even say this sentence! RTB in advertising is a part of the programmatic advertising website process. It involves three platforms for ad buying:
All the requests and responses are managed automatically by the RTB algorithms running under the hood of SSPs, DSPs, and ad exchanges. Those algorithms send and receive RTB data, complete transactions, and deliver the ads to be shown on ad spaces. The ‘common language’ that SSPs, DSPs, and RTB exchanges use to talk to each other is called RTB protocol. It’s a standard communication protocol that defines how bid requests and responses should be written and what data they should contain. RTB Doesn’t Equal Programmatic Advertising
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The main advantage that RTB offers to both publishers and advertisers is efficiency — as an automated process, RTB eliminates the negotiations involved in traditional ad deals and significantly reduces the time it takes to buy and sell inventory.
In terms of pricing, publishers determine the floor prices of ads, with transaction prices fluctuating based on supply and demand.
Through programmatic advertising and an exchange, the advertisers can determine which users are the most valuable and then adjust bidding accordingly.